CUSTOMERS
COME FIRST
What
is a Customer?
A
customer is anyone who derives a benefit from something you do
Learning
about customer service:
To provide the highest standards of service, we all have to
put the customer first when we carry out our different jobs in the restaurant.
Here we believe that you provide the difference.
This is a basic philosophy within the restaurant and during
this work shop we will take you through the principles of the culture
The
Guiding principles of this culture are:
·
Customer Focus
·
Involvement and Empowerment
of every member of staff
·
Communication
·
Innovation
·
Continuous quality
improvement
·
Cost effectiveness /
Profitability
Achieving
A Customer focused Environment
Our commitment to the customer can be seen in the way we
manage our business. Traditionally a company is structured like this pyramid
·
Senior Management
·
Middle Management
·
Front line employees
This
Type of Management fails because:
·
The people at the top make
decisions without consulting those at the bottom who are closest to the
customer and who know what the customer wants.
·
The customer is often
dissatisfied because the front line employees do not have the power to make
decisions, handle their problems or complaint.
·
The employee feels
unimportant and has no pride in doing work.
We
believe that to serve our customers effectively the pyramid should be turned
upside down:
Ø Front line employees
Ø Middle Management
Ø Senior Management
This
style of management succeeds because:
Ø Attention is given to front line employees and they are
recognized as the company by customers.
Ø Employees are given the opportunity to use their initiative
and are provided with the skills and authority to make decisions.
Ø Serving customers is what important-not internal policies
are.
Ø Employees understand their jobs and know they are valued.
Ø Managers get feedback
from customers through front line employees.
To understand the real importance of our dynamic approach to
customer service, consider the following point:
THE COMPANY: Our customers are very valuable to us, and so we
need to listen to them and respond quickly to their comments and ideas. Our aim
is to be “customers responsive” so that our customers keep coming back our
restaurant
GUEST COURTESY SKILLS
FOCUSING
ON THE GUEST:
Ø Listen
Ø Use positive body language
Ø Avoid negative body language
Ø Maintain eye contact
Ø Smile
Ø Recognize the guest immediately
Ø Use a pleasant tone of voice
Ø Put the guest first
PROVIDING
EFFICIENT SERVICE:
Ø Get to the next guest quickly
Ø Take time to be accurate
Ø Keep small talk to a minimum
Ø Plan ahead
Ø Follow-up
Ø Offer alternatives
Ø Answer questions
ENHANCING
GUEST SELF- ESTEEM
Ø Recognize guest’s presence immediately
Ø Use the guest name
Ø Listen to the guest without interrupting
Ø Compliment the guest
Ø Treat the guest like an adult
BUILDING RAPPORT:
Ø Listen to the guest without interrupting
Ø Apologize and respond using a feeling word to express your
understanding of how the guest is feeling
Ø Allow the guest to respond, then proceed to solve the problem
DETERMINING
GUEST NEEDS:
Ø Ask appropriate questions
Ø Briefly summarize what the guest tells you
EXPLAINIG
RESTAURANT SERVICE:
Ø Focus on the guest’s needs in explaining restaurant services
and the benefits of the services.
Ø A benefit is a statement of what the service will do for the
guest
Ø Use persuasive words to make the guest by our products and
services
Ø EX: Relax,
Enjoy, Entertaining, Quiet, Comfortable
REFERRING
Ø After understanding the request, explain that another person
can help more effectively.
Ø Introduce the other person and summarize the situation from
the guest’s point of view
JOB
Requirements
Ø Basic
knowledge about F&B
Ø Grooming
standards
Ø Basic
knowledge English
Ø Very
smiling person
Ø High
speed and efficiency
Ø Body
language
Ø Alertness
Ø Focused
on customers and service
Ø Motivator
and self-starter
Ø Team
player
Ø Willing
to work long hours
Ø Commitment
to professional values
Ø Creative
and open minded
Ø Customer
and people oriented
Ø Sense
of humor
Ø Experienced
Ø Initiative
Ø Very
good up-seller
Ø Flexible
and adaptable to different working areas
Ø Good
attitude
Ø Build
relationship
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